Would you like to grow your business?
Do you have a project idea?
Do you need support in marketing, communications or PR
Your vision is our goal!
I enjoy coming up with viable ideas for clients and helping them define their strategic orientation. Together we can achieve your objectives and see your project or business idea through – quickly, pragmatically and economically. We do this by selecting the appropriate marketing and communications elements to make the most of synergies and to create business opportunities.
Brainstorming together results in efficient, solution-oriented steps that chart a rapid path for your project, with an eye on costs and future developments, to achieve sustainable success.
In times of transformation and change, qualities like entrepreneurship, authenticity, sustainability, analytical ability, openness, strong concepts and effective, efficient implementation are more important than ever.
Market research and business development for various trade fairs. Coordination of market research. Evaluation of the market research results and drawing conclusions and making improvement suggestions for management and the advisory fair trade board. Evaluation of new trade fair topics. Trade fair marketing and organisation.
Europe’s largest privately-owned art centre. Strategic planning to increase visits of art buyers to the centre. Project management of cultural programs and events. Media and business relations. Development and implementation of PR measures to improve the public image of CCA. Planning and organization of the pre-vernissage opening “Rencontre Fabuleuse” with H.R.H Prince Henrik with gala dinner and sponsor participation.
Conceptual development of the Art fair Mallorca including the organisation of a patrons’ committee and gaining the support of the local authorities in the region. Reinforce the PR and communication including sponsor acquisition. Head for the VIP- Business- and Media relations.
The biggest cantonal hospital in the German part of Switzerland. Advising departments, clinics and employee groups on their communication and information actions. Introduction and implementation of a new business image. Heading the reopening of the KSA children’s clinic in cooperation with the building- and health department. Concept for the production of a new image video. Development and implementation of various PR projects.
Implementation and marketing of the first musical theatre in Switzerland in close collaboration with London’s own “Really Useful Group” & Sir Andrew Lloyd Webber. Association together with major European tour operators, Crossair frequent fliers and shareholders. Setting up, organizing and managing the Crossair infrastructure for the profitable marketing.
This sporty, elegant watch was launched on the international market with an advertising campaign featuring Elsa Pataky and Rafael Nadal. Organisation of presence at the watch and jewellery trade fair, Baselworld. Organisation and guidance of supporting programmes.
Small company in Asturias (Spain) that produces custom-made nightgowns that can also be worn as evening dresses, made in exclusive fabrics. Development of branding and distribution throughout the Balearics. Expansion of distribution to non-standard distribution channels and strengthening of product image.
Introduction in the Swiss distribution channels of the Fairtrade products. Concept, project management and production, including sponsorship for the Max Havelaar Jubilee. Defining new measures for the enhancement of corporate and product image, reaching out to younger target audiences, securing recognition and acceptance.
Idea, concept and organisation of the art exhibition ART RAN DE MAR in the Basel Art Center, Basel. 68 works of 9 famous Majorcan artists shows a multidisciplinal exhibition - painting, sculptures, installation - which has the aim to promote the big present of contemporary art at Balearic Islands. President of the Provincial Government of the canton Basel, Mrs. Elisabeth Ackermann and the Ambassador for Spain in Switzerland, Mrs. Aurora Diaz-Rato have officially opened this exhibition.
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The luxury board magazine of SWISS International Airline Ltd .. Available on intercontinental flights of the First and Business Class as well as in the VIP Lounges worldwide of Swiss. Editorial contribution for Mallorca; Exclusive Places and Projects as well as People Interview.
Writing the book "111 places in Basel you must have seen". The places were described in a humorous tone and for each place, a little known feature was highlighted. The book was awarded a Bestsellerstick in 2016.
Would you like to grow your business?
Do you have a project idea?
Do you need support in marketing, communications or PR?
Your vision is our goal!
CMK MARKETING COMMUNICATION
This is just a small selection of our successful projects. Let’s put our heads together and turn your project into a success story.
Your vision is our goal!
CARMEN MERCEDES KORZENIOWSKI
I have over 20 years of experience in project-development, economics, business opportunities, marketing and communication in various industries. These include the healthcare sector, the trade fair and conference business, the airline industry, the luxury goods area, the art world as well as at advertising agencies, all on a global basis.
I am a Swiss national with Spanish and German roots, I have always moved in an intercultural sphere, developing business contacts as well as friendships throughout the world. I studied marketing and communication at the SAWI in Switzerland.
Niklaus von Flüe Str. 41
CH-4059 Basel
Carrer d'en Blanes 23, 5-4
ES-07181 Mallorca
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